RITTE ACE: THE CHANGING FACE OF TREADLY?
A regular customer pointed at this bike in the shop the other day and asked me "What is this doing here?" In truth, it's a good question considering for nearly 6 years now, Treadly has dealt almost exclusively in bikes designed for commuting, touring and longer-distance recreational riding. On the back of a massive week in January which saw us fill the shop with MAAP and lead over 100 roadies down to Willunga Hill we were approached by Skol Australia about becoming their local liaison for Ritte in Adelaide - and we were stoked to have a brand we'd admired for such a long time want to be a part of what we do here.
It's only natural that being so immersed in cycling for so long has led to our own personal riding spreading from ripping around the CBD on track bikes in the early days to everything from racing the local gravity enduro and cyclocross seasons to doing double centuries in our days off to find more of our excellent South Australian roads to ride. We love to go fast - we know that some of you do too - so it made sense for us to start a relationship with a brand that allows us to do what we do best in a not-quite-completely-new-to-us category that is road cycling - build custom bikes to suit our customers from the ground up.
Ritte's Ace is the first of what I'm sure will be many bikes we get the pleasure of building from the Los Angeles based brand, with high demand internationally for their US-made Stainless Snob and true-monocoque carbon frames like the Ace and the Vlaanderen (a rarity in today's world of big-name frames made of 4 or 5 individual molded and bonded carbon pieces). Peloton Magazine said everything we could ever want to say about this bike, from its flawless carbon detailing where it matters (think: headset cups and bottom bracket faces) to its straight-up-ridiculous power transfer - Tim Schamber likens it to a "stabbed rat" in this excellent article.
As always, we take visual cues from the bikes we've always loved and extend on what we already know works on our other custom builds - we know and trust Thomson parts on every other one of our bikes, and the X2 stem and Mid-Compact carbon bar are certainly not out of place on the Ace. Sram's Force 22 groupset combines an excellent value mix of light, stiff and smooth to get your energy to the Novatec R1 wheelset which will slingshot you up those climbs at half the price of competitors in the same field - and the Compass Chinook Pass 28c tyres will baby you down any descent you can find.
At a price tag of $3999 for the frameset (frame/fork/FSA headset/carbon post) this Ace ain't cheap, but in saying that, it is also not cheaply made. The mix of T700 and T1000 carbon Ritte have used is optimised for strength and stiffness where each of them is needed most, and they will guarantee your frame for life. The cost for a full build as shown above hovers around the $8500 mark, with plenty of room to go in either direction - we'll build it, fit it and service it for 12 months free of charge.
Get in touch via email (email@example.com), phone (08 8232 0158) or in person about your next custom build with us, Ritte or not!